dear black folks campaign | 2024

NYC Subway Line • Atlanta Bus Line • Los Angeles Billboards • Oakland Billboards

Our "Dear Black Folks" initiative is an art and affirmation campaign designed to disrupt public space. These loving messages challenge stigmatizing narratives and affirm Black people's wellbeing.

This year's campaign is accompanied with the framing #YouBelongHere coined by our Director of Training

and Programs, Natalie Patterson, to affirm that Black people of all identities are worthy of dignity and belonging. The lead writers for the campaign were our Executive Director Yolo Akili Robinson and Director of Training and Programs Natalie Patterson, who collaborated with the team (Amanda Poole, Uzo Seymour, Donnie Hue Frazier III and Imani Bashir) to complete the affirmations.

The project was led by Skye Barclay.

All designs were created by Richard Ford III.